It was all pink and fluffy and about weight loss," she says. "I found the way traditional media spoke about fitness for women was really patronising. Muireann Carey-Campbell (known as 'Bangs'), 33, set up Spikes + Heels out of frustration just before the Olympics in 2012. #StellaShapeUp The results: What is the best way to lose weight? But Fountain is not holier than thou - her Twitter feed tells of post-run pub sessions. Her blog spawned a book - the paperback version is out this month (The Lazy Runner, Pitch Publishing, £12.99) - and she has a new book coming out in March. Now she has completed six marathons and organises running clubs. "I managed just two minutes before I had to stop," she says of her first attempt. But in April 2008, aged 26, she decided to start running. The journalist Laura Fountain, 32, represents all of us who ducked out of PE at school and who continued to do no exercise into our 20s. Twitter (along with nearly 32,000 others). Designed for women on the go, the programmes can be done at home or in a hotel room - with body-weight exercises and a small range of equipment. This is a series of (paid-for) high-intensity video workouts and nutrition plans developed by the trainer Christina Howells, 46, and the sportswear designer Charli Cohen, 25.
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